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What We Can Learn From Clemson’s Social Media During the National Championship

January 11, 2017 | Posted By: Connor Watkins

Clemson University on Instagram

Well, folks, the National Champions have returned to the Palmetto State after a nail-biting game against the University of Alabama. As I watched the Tigers come home to an overwhelming crowd of fans, friends and family, I started to think about how Clemson University capitalized on this whole week of hype and festivities. So, like any millennial, I jumped on social media!

To get your gears turning for next week’s seminars – Digital Planning, Social Engagement and Social Media on Tuesday, Jan. 17 at 7:45 a.m. and Should I Pay For Facebook? on Thursday, Jan. 19 at 8:30 a.m. – let’s touch on three simple things that some businesses and brands sometime neglect.

Clemson University Facebook Post

Plan ahead

The morning before the National Championship, Clemson posted a video they created summarizing their ranking in the Princeton Review 2017. With the university ranked top in our state and third in the “Students Love Their College” category, what better time to share that than the day before over 26 million viewers get familiar with orange and purple? And, if you notice, they pinned that video to the top of their page so that video will always be the first post a user sees when they visit the university’s page during the game.

Clemson University Facebook Post

Be timely

During one of the biggest moments in your university’s history, you can’t miss a moment. Whether it was a short video(we’re talking 20 seconds or less) compilation with celebratory clips including that last Tiger touchdown with one second left or photos from the festivities back in Clemson by the students and locals, the university was able document every smile, scream and even tear.

The best strategy for being timely: ask for help! Photographers and videographers who are eager to build their portfolios will sometimes offer their services free of charge to create some traction for their work so do a good search online or through your local high school or university.

Clemson University on Instagram

Don’t share everything everywhere!

While videos abounded on Clemson University’s Facebook page, its Instagram feed was static images captioned simply with an emoji or two. Sharing content that is unique to each social networks makes it easier for one person to follow you on them all because they know they’ll see something special on each platform.

Ready to plan ahead? Below are links to all of our other professional development seminars. Go ahead and RSVP and get them on your favorites on your calendar. All the seminars below begin at 7:45 a.m. at the Greater Lexington Chamber and are free to Chamber members.