Say YES to these Dresses - Dazzles Pageant & Prom

April 15, 2015 | Posted By: Connor Watkins

If you’re in need of something dazzling for your prom, pageant or any other special occasion, you need to look no further than one of the Greater Lexington Chamber’s newest members.

Dazzles Pageant and Prom Apparel recently joined the Greater Lexington Chamber and celebrated its membership with a ribbon cutting ceremony in early March.

Located at 1573 Broad River Road, Dazzles has been serving the Midlands of South Carolina for 15 years.

Dazzles, which employs eight people, caters to women of all ages and all budgets. Dazzles is the home to a diverse collection of gowns, shoes, swimsuits, and jewelry aimed toward the pageant, prom, and special occasion customers. Each designer available at Dazzles is carefully selected based on their unique styling and construction quality.

“Dazzles strives to provide one on one customer service to create a supportive shopping environment to allow each customer to feel their individual best while shopping with us,” owner Jill Rowland said. “Dazzles hopes to continue helping our clients achieve their pageant goals, look their very best at prom, and dazzle at any special occasion.”

According to Rowland, the most gratifying aspect of the job is “leaving at the end of the day and knowing we helped make someone feel more confident about themselves.”

Rowland is looking forward to building relationships with fellow Chamber members, saying, “I believe in promoting small businesses and am very excited to network with all of the chamber members.”

For more information, call 803-787-8880 or visit can also find Dazzles Prom and Pageant on Facebook and follow on Twitter and Instagram.