Get a Tour of HOTWORX, The New Fitness Program in Lexington
HOTWORX is a virtually instructed exercise program created for users to experience the many benefits of infrared heat absorption while completing a 30-minute Isometric workout or 15-minute High Intensity Interval Training (HIIT) session.
Get to know more about franchise owner Rachel Maxwell and the new fitness center, then book your first free workout at https://www.hotworx.net/studio/lexington.
Meet Rachel Maxwell, Franchise Owner
How did you get started in this line of work?
When I was a stay-at-home mom of four, I took a pilates class and fell in love with it. I eventually became a pilates instructor and personal trainer and have never looked back. When I became aware of HOTWORX and the health benefits associated with infrared saunas, it was a perfect fit for me.
What has been your most satisfying moment in business or what motivates you to go to work every day?
I really love seeing how my work can positively impact people’s lives. It is very gratifying to go into the studio and hear story after story from members who are losing weight, getting out of pain, moving better and feeling great.
How do you define business success or to what do you attribute your success in this position?
I attribute our success to having an incredibly powerful and effective product to offer and to maintaining outstanding customer service. We strive to delight our members every single day while helping them achieve their fitness goals and better health.
What is your favorite aspect of being an entrepreneur?
I love being able to create something new and to help others.
What piece of advice would you give to someone who wants to become entrepreneur?
Go for it! Entrepreneurship is tough, but choose a business that you are passionate about because you will be living and breathing it for quite some time.
What would you say are the top three skills needed to be a successful entrepreneur?
Determination, dedication and patience.
Describe your business.
We are a 24-hour infrared fitness studio and offer virtually led small group training sessions. Our 3D training method combines heat, infrared energy and exercise and is unique to HOTWORX.
Explain the mission statement or tagline of your business.
Our tagline is “More Workout, Less Time.” Because of the infrared energy and 125-degree saunas where you perform your sessions, your core temperature elevates fairly quickly. As a result, you burn calories at an elevated rate during your session and for up to an hour afterward as your core temperature comes back down to normal.
Who is your typical client or customer?
Our typical client is someone who wants a great workout without spending hours in a gym. We also appeal to folks who have joint pain and want to improve their long-term health.
What is unique about this business or what is the difference between your company and similar companies?
3D Training (heat, infrared energy and exercise) performed inside a sauna is unique to HOTWORX and delivers outstanding results with fitness, detoxification, pain relief, improved blood pressure, accelerated calorie burn and much more.
What made you choose your current location?
We love our current location because of the high visibility along Sunset Boulevard. It is conveniently located for folks coming from all over Lexington.
Where do you see your business in the next five years?
We expect to be a strong presence in the Lexington community with a thriving member base in five years.
Want to schedule your ribbon cutting?
Contact Sondra Gettys, VP, at (803) 359-6113 ext. 104 or firstname.lastname@example.org.