5 Things You’ll Want To Know About Speaker Gavin James
This month’s Mind Your Business Education Luncheon is all about building your personal brand. What does that mean exactly? In short: building a personal brand means that you are connecting with customers and companies based on your image, likeness and expertise. You represent your business, not your logo.
And entrepreneur and marketing professional Gavin James Smith will be able to help you know just how to do that on Wednesday, May 26.
Here are five
things you should know about Gavin. Get to know our speaker then reserve your complimentary seat so you can introduce yourself.
Gavin knows how to communicate
Formerly a spokesperson and communications advisor for several federal agencies of the United States Government, Gavin is an outspoken entrepreneur and experienced strategic communications and marketing professional. Best known for designing tactical advertising strategies and his creative approach to marketing and communications campaigns, Gavin has delivered results for members of Congress, U.S. Cabinet Secretaries, Fortune 500 companies, presidential candidates, governors, CEOs, and small businesses.
Gavin is a business owner himself
A native South Carolinian, Gavin is the Chief Executive Officer and Founder of the Gavin James Group, under which he operates The Inspyre Group, Vision Ventures Investment Group, and a variety of other entrepreneurial endeavors. Through his work with the Inspyre Group, Gavin has managed advertising, marketing, and media relations campaigns for a host of businesses and governments across the United States. Via his investment group, Vision Ventures, Gavin and a team of partners recently launched their first venture, a biergarten and restaurant concept dubbed Navy Yard on Main that will open in the Lexington, South Carolina area in late Spring 2021.
Gavin knows how to represent brands
In addition to his personal endeavors, Gavin serves as the Director of Communications for American cybersecurity firm, PC Matic, where he is responsible for the brand’s public image and media relations. On a daily basis, Gavin interacts with journalists in the technology and cybersecurity space, constructs and delivers commentary to a variety of national outlets including USA Today, Fox News, DarkReading, The Associated Press, and more. Additionally, in this role, Gavin frequently contributes to the firm’s proprietary research reports, manages the company’s industry recognition and awards program, and assists with the brand’s national advertising strategy.
Gavin has worked for everyone from Nikki Haley to Donald Trump
Prior to founding the Gavin James Group and his position with PC Matic, Gavin began his professional career by diving headfirst into a field that would go on to mold his personality and fuel his passion for driving change – South Carolina politics. Following a stint with South Carolina Governor Nikki Haley, South Carolina State Treasurer Curtis Loftis, and former Speaker Newt Gingrich’s 2012 Presidential campaign, Gavin was one of six individuals hired in South Carolina to lead the Presidential campaign of then-candidate Donald J. Trump. Following his victory in South Carolina, Gavin joined his national campaign staff as a Press Lead where he coordinated media logistics nationwide and oftentimes coordinated national television interviews for Mr. Trump and members of his family.
Shortly after the President-elect’s victory, Gavin joined the Presidential Inaugural Committee as a Press Lead and Event Coordinator for the Lincoln Memorial Inaugural Concert. Here, Gavin collaborated with a team of highly skilled professionals to coordinate the logistics of the national press core during the Presidential Inaugural festivities. During such festivities, Gavin was awarded a Presidential Appointment to the U.S. Department of Labor, where he went on to serve as Press Secretary and Communications Advisor to the Secretary.
After nearly one year of service with the Department of Labor, Gavin was appointed Deputy Communications Director at the U.S. Department of Health and Human Services. Here, Gavin’s portfolio included managing communications for the Secretary, Deputy Secretary, Surgeon General, CDC Director, FDA Commissioner, NIH Director, and more. It was here that Gavin was a member of the President’s Opioid Task Force and helped launch a national advertising campaign to combat the United State’s opioid epidemic.
Gavin is a Gamecock
Gavin received his Bachelors of Science in Business Administration from the University of South Carolina in 2016, and is slated to graduate with a Master’s of Public Relations and Corporate Communications from Georgetown University in August of 2021.