5 Easy Advertising Mediums You Might Be Ignoring

May 11, 2016 | Posted By: Connor Watkins

We always give our Business Lexpo vendors advice on how to spread the word that they’re coming to our event. Are you neglecting these five simple advertising tools? Take a look at the list below and be sure to mark your calendars for the 2017 Business Lexpo on Tuesday, July 25 at River Bluff High School from 11 a.m. to 3 p.m. See Participating Vendors

If you’re interested in having your company participate in the 2017 Business Lexpo, complete the vendor application below and send it to Sondra Gettys.

Email Signatures

Many companies have a standard “signature” at the bottom of e-mails. This lists the contact name, phone number and URL. Your company signatures should be updated corporate wide just prior to the show to add a line with information on your upcoming event participation. That way, all the people you contact via e-mail will have a simple non-intrusive reminder. Here’s how the chamber staff uses the Lexpo logo in their e-mail signatures (oh, and don’t forget social media links, too!).

Email Signature Example

Facebook Cover Photo

Did you know that a Facebook user doesn’t even have to visit your page to see your cover photo; they can simply hover over your name when your post appears in their timeline. Don’t waste this precious advertising space! Use it to your advantage by showcases your newest products, upcoming events or sales.

PS – You don’t have to be an expert graphic designer to make one of these. Canva is a free tool that has templates for Facebook cover photos, posts, business cards and more to help you make your graphics quick and easy.

Email Promotion

Many companies have regular e-mail blasts that go out on a weekly or monthly basis. If you have such a system, add an announcement about your upcoming show. If you do not have e-mail blasts, generate a file with e-mails of people you are currently working with, and use this to send reminders.

Telephone Calls

Prior to your trade show, it is important to make a list of those people (both current customers and prospective leads) who you have not been able to have face-to-face contact with recently. Then call them to remind them of the show! After making the list, prepare a script that you will use for voicemail recordings. Make the script concise, and keep in front of you as you make a series of calls. In many cases getting voicemail is preferable since you can get your message across very efficiently.

On-Hold Messages / Voicemail

If your company has recorded telephone messages (either via on-hold or voicemail), update them prior to the trade show to inform customers of show participation and an invitation to attend.

 

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