Entrepreneurial Pathways - Strategic Foundations
April 8, 2021
- May 27, 2021
8 a.m. - 12 noon
Building a Sound Business Foundation (2 Sessions)
1/28 (S1) Regulatory Requirements – What you should have done when you started and Business Legal Concerns – Intellectual property, contracts, employment.
2/11 (S2) Business Plans, Marketing Strategies, and Strategic Planning. Business Financial Skills
2/25 (S1) Financial Reports (Balance Sheet, P&L, Cash Flow, Break Even) – What they are and how to use them in analysis and decision making. Introduction to QuickBooks Online – Selection of the proper version, set-up, basic navigation, reporting, and useful documents/downloads.
3/11 (S2) Intermediate Quickbooks Online – How to input basic transactions (quote/estimate, invoice, payment receipt, bill payment, balancing/reconciliation. Funding a Business
3/25 (S1) Understanding Funding – Types of funding and how they apply to your stage of business. Packaging a Loan Application – Using your business plan and financial data to prepare projections for a business loan or lender presentation.
4/8 (S2) Preparing for the Lender Decision – Self-analysis of your business plan and projections and how to address common rebuttals. Growth Funding – Defining growth and using financial projections to run “what-if” scenarios to test growth plans. Marketing, Sales and Public Relations
4/22 (S1) Market Analysis, Pricing Strategies & Business Communications 101 – How to identify and quantify a target market, communicate in their language, and strategically establish pricing. Traditional, Online, and Creative Marketing Skills – Creating a marketing campaign with traditional and online methods. Group brainstorming session to uncover creative ways to identify and reach your target market.
5/6 (S2) Marketing Plans & Planning Calendars – Creating an executable marketing strategy by defining a target market, where to reach them and what to say.
Two (2) Topical Sessions (Topical sessions are up to 2 hours in length): 5/20 & 5/27 9 am—11 am: Each session will be held via Zoom session, availability based on registration. Website Analysis & Search Engine Optimization Hands-On || Introduction to Strategic Planning Introduction to LivePlan || Market Analysis Tools || QuickBooks Deeper Dive || Financials Hands-On
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