Three Easy (And Cheap) Ways To Make Videos For Your Business
If you're like me, then you've noticed that nearly every post you see in your social media feeds is a video. There are literally millions of reasons why.
- 500 million people are watching videos on Facebook every day (TubularInsights).
- People spend on average 2.6 times more time on pages with video than without (Wistia).
- Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
Facebook Live (Free)
For the busiest of business owners, Facebook Live videos are a miracle. This feature allows businesses to stream a video directly to their pages and posts the entire video once completed for their followers to view later. This raw form of video makes it easy for the inexperienced marketer to promote their business. Take advantage of this quick video tool by posting special messages (or promotions) for your customers, behind-the-scenes clips, testimonials, event recaps, how-to videos and more. To use Facebook Live, you must verify your business page. Learn how to verify your page.
Reminder: Every member who renews at a Tier 3 or higher receives a Live video hosted by the Chamber at their place of business. Like the Chamber on Facebook to see those videos and more.
This app is specifically for Apple users (sorry Android)! Clips makes sharing videos with text, effects and graphics simple. Similar to the story function on Snapchat or Instagram, just hold the red button to record video on the spot, or grab a video clip or photo from anywhere in your library. Users can pinch and drag while recording to smoothly zoom and pan across images.
One feature I really like is live titles, which allows you to place captions and text over your video. This can come in handy on Facebook because while videos automatically play, their sounds do not. Adding captions can make your videos more eye catching especially in a time where your message can be easily scrolled passed on any mobile device.
And yes, you can add emojis and stickers to give that extra touch of comedy! Download Clips
iMovie ($4.99 app fee)
While it is not the most advanced program in the market, iMovie is well suited for the more experienced video editor. I use this app constantly to make videos to promote the Chamber's event like the 8th Annual Oyster Roast & St. Patrick's Day Party (watch above). Users can either start from scratch or choose from 29 trailer templates with graphics and original music that can turn any group of clips into a high-quality video. Features include transitions, text titles, adding or removing audio, voice overs, fast-forward and slow-motion effects and the list goes on.
Long-time Macbook users may already have this available on their laptops, but those new to iPhone or Mac may have to download it in the app store. The amount of engagement and promotion your business will receive by producing videos in this app makes iMovie well worth the purchase. Download iMovie (Mac) (iPhone)