Instagram Accounts You Need To Follow For Business Tips
Instagram is not just for highschool students. It’s features are a marketing goldmine for businesses who need a better way to engage with customers. And
if you’re looking for inspiration on how to show them why they should stop by your shop, you need to follow these accounts. These four are my ride-or-die
resources for all things on the Gram!
Want to learn more about using Instagram to grow your business? Sign up for Mind Your Business on August 22 (free to members!) and get more tips, tricks and resources from me.
Instagram For Business (@instagramforbusiness)
This account is the champion of businesses, large and small, that use the network and will give you plenty of inspiration on how to use different features
to market your business. I am a huge fan of this account’s story highlights that break down things like repurposing content (meaning taking one picture,
video or blog and using it in multiple ways) and using story features like text mode just to name a few.
Sue B. Zimmerman (@theinstagramexpert)
The thing I like about Sue’s posts, besides her hilarious stories and funny dog, is that she understands that even the simple things (or what some my perceive
as simple) need to be shared and explained. If you follow her, you can count on step-by-step instructions on anything from how to geotag your stories
without displaying the location to creating a two-factor authentication for your account to prevent it from being hacked, which is the worst! She is
quick to respond and has free guides and classes available with best practices on Instagram business marketing.
Social Media Examiner (@smexaminer)
I follow this account specifically for the stories and here’s why: they constantly alert me of the latest or future updates to all social media platforms
that affect the way businesses can market. This is also my go-to blog resource for anything question I may think of related to social media marketing.
I have the blog with free stock photo, video and
audio resources bookmarked on my browser.
Peg Fitzpatrick (@pegfitzpatrick)
If you only have time to read one of Peg’s blogs, check out Instagram 101: 7 Key Steps to Instagram Success. This describes a lot her content that is written with the small business owner in mind. Her posts and guides will make you think creatively about how
you visually tell customers what your business is all about (see her posts below on how to use Instagram Stories). If you’re on Pinterest, she can
teach you a thing or two as well!
Want to learn more about using Instagram to grow your business? Sign up for Mind Your Business on August 22 (free to members!) and get more tips, trick and resources from me.