Mind Your Business
11:30 AM - 12:30 AM
Learn how to give your customers what they want from the State Media Company at the third Mind Your Business education luncheon on Wednesday, October 24
at 11:30 a.m.
The impact of the digital world on The State Media Company's legacy product, the daily newspaper, has been incredible and a continued changes in how people consume content make its audience, and the audience of its advertising customers, a constantly moving target.
They accepted long ago that these changes were both challenges and opportunities. Businesses like The State Media Company that were slow to adapt are no longer around.
Find out how they have focused on their own virtual presence, audience habits, and content creation to stay relevant in the digital age and how they are helping other businesses do the same.
This event is free for Greater Lexington Chamber members and $10 for nonmembers. Tickets include lunch.