Finding Your Ideal Customer
11:30 AM - 1:00 PM
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Fees will apply
Do you know who your ideal customer is for your business - their thoughts, feelings and motivations? Join us for this year's first Mind Your Business Education
Luncheon on Wednesday, January 22 at 11:30 a.m. where CoCreate Lexington Founder Kiri Rawson will help
you find and understand your dream customer through empathy mapping.
In this workshop, we will cover the basics of empathy mapping and participants will begin an empathy map for their ideal customer that they can take back to their team to complete. When you are able to see things from your customer's perspective, you have a much better understanding of the true problem, along with the ICA's goals and challenges.
This event is free for Chamber shareholders and $10 for nonshareholders. Tickets include lunch.
11:30 a.m. Networking and lunch
12:00 p.m. Program begins
1:00 p.m. Program concludes
Parking is available at the Greater Lexington Chamber. Overflow parking can be found at RADIUS Church, located directly across the street (300 W. Main St, Lexington, SC)